The movie director for this video is Frances Lawrence. He also made recent video “Judas”. Gaga said, “I knew his ability as a director is so much higher than what I could do.” She goes on and says, “I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it’s about and it’s very hard to find directors that will relinquish any sort of input from the artist, But Francis and I worked together. It was collaborative. He’s a really pop video director and a filmmaker. He did I Am Legend and I’m a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, But it would come across to and be relevant to the public.”
The video starts with Gaga being kidnapped and drugged by some super models and then she gets sold to the Russian mafia. In this video you see Gaga’s Pyro-bra which I have talked about before.
These outfits are so amazing. It’s quite amazing actually, if you pay attention to all the different outfits, not just on Gaga but on the others. The choreography is very complex and it still surprises me that it was done. I love this video’s use of colors and all the sparkles and/or diamonds. Her make-up is done by Billy B. He does an amazing job in it. He really deserves a lot of credit for this.